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Direct Mail
Postcards will be sent to those who've booked a trip to Florida.
Online
Banners will be placed with articles featuring typical Florida mishaps.

Outdoor
Billboards will be placed near the Florida state line.

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Postcards will be sent to those who've booked a trip to Florida.
Banners will be placed with articles featuring typical Florida mishaps.
Billboards will be placed near the Florida state line.