Part of my time at Digitas was spent as the lead Copywriter on ALDI weekly social. With over a million followers, our content needed to surprise, delight and get fans excited about our constantly changing inventory. Every week we were responsible for concepting and executing 10+ posts.
Art Director: Rhiannon Davis
ALDI social revolves around #ALDIFinds; freakishly low priced items that are only available for a single week or less. So, every week we're tasked with creating several three part stories for an array of constantly changing products.
We also delivered seven+ carousel posts a week. Tap to see post copy and animations.